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Royal Lahaina Resort Privacy Policy

Royal Lahaina Resort and its parent company, Hawaiian Hotels & Resorts, are committed to protecting your privacy. This privacy policy describes the practices that apply to our website including the information we collect about you, when and how we collect that information and what may happen to that information. The information you provide to us is collected with the intent of servicing you better. We have prepared a detailed privacy policy because we believe you should know as much as possible about our practices so that you can make an informed decision about the extent of your use on our site.


No personal information is collected from your computer when you browse the website. This means that unless you voluntarily and knowingly provide us with your personal information we will not know any personal information about you. We do collect usage information, but it is anonymous and is not linked to you as an individual. We use this data to better understand things including how our site is navigated, how many visitors arrive at specific pages, the length and frequency of stays on our site, the variety of searches on our site's database, the types of browsers and computer operating systems used by our visitors and the Internet Protocol addresses from which our visitors connect to our site. We use this information to improve usability and site content.

Information We Collect

If you make a reservation with Royal Lahaina Resort you're required to provide your full name, address, telephone number, email address, credit card number and expiration date. If you are a travel agent we will also ask for your ARC/IATA/CLIA number. This information allows us to secure your reservation and notify you of the status of your reservation. In addition, we collect your email address to send a confirmation notice of each reservation you transact online, and to provide you with information about special offers and promotions that we feel may be of interest to you. However, you may always decline to receive these email messages. Please see the Email section below for more information.


It is our intent to only send you emails that are useful to you and that you want to receive. When you make a reservation and provide your email address we may email you special offers and promotions. We may use a third-party email service provider to send emails. This service provider is prohibited from using your email address for any purpose other than to send you Royal Lahaina Resort and Hawaiian Hotels & Resorts related emails. Every time you receive an email from us you will be provided the choice to opt-out of receiving future emails. Pixel tags and cookies are used in our email messages and at our website to help us measure the effectiveness of our advertising and to study how visitors use our site.

Pixel Tags & Cookies

We, or a third-party advertiser acting on our behalf, may place a "cookie" or "pixel tag" on your computer when you come to the site or visit a site on which we advertise. These devices are small computer files that our computer sends to your computer and that your computer sends back to us each time you make a request from our site. We use these devices to collect usage data to help us improve your experience on our site. Your usage data may be linked to the personal information you have chosen to share with us. Most Internet browsers automatically accept cookies. However, you can instruct your browser, by editing its options, to stop accepting cookies or prompt you before accepting a cookie from the sites you visit. If you decide not to accept our cookies, your ability to use some features on our site may be impaired.

Protection of Information

Royal Lahaina Resort and Hawaiian Hotels and Resorts is committed to safeguarding your personal information. When we ask for your credit card and personal information to make your reservation, your information is secured from unauthorized access through market leading firewall technology and through industry standard encryption technology known as Secured Sockets Layer (SSL).

Sharing of Personal information

We do not sell individual customer names or other private profile information to third parties and have no intention of doing so in the future. Generally, we only disclose your personal information to those travel providers that you decide to make arrangements with through our website, for example, to purchase a rental car. We use our reasonable efforts to ensure that these travel providers will also protect your personal information. At times, we may contract with other companies to perform various functions necessary to operate our business - for example, processing credit cards. We will share with these companies only that personal information they require to process your orders. These companies agree that they will not use or disclose that personal information for any other purpose.
Other than as explained in this policy, we will not disclose any personal information we collect from you to others without your permission, except in certain limited circumstances: (a) to protect the security of our site and our rights under our Terms of Use; (b) to protect ourselves against liability; (c) in response to legal process, (d) if we believe in good faith that the law requires it; or (e) in connection with a sale of our business or company.

Links to Other Sites

If you choose to leave our website via links to other non-Royal Lahaina Resort and non-Hawaiian Hotels & Resorts websites, including those of advertisers, we are not responsible for the privacy policies or content of those sites, nor is Royal Lahaina Resort and Hawaiian Hotels & Resorts responsible for the cookies those sites use.

Privacy Policy Revisions

We may change this policy from time to time. If we decide to change this policy in a material way (for example, a change regarding disclosure of personal information), we will post notice of the change on our site at least thirty (30) days prior to putting the change into effect. If any proposed change is unacceptable to you, you may request that we remove your personal information from our records.

Contact Us

If you have any questions or concerns about this policy or our information handling practices; please contact our Director of Information Technology Services at Webmaster@HawaiiHotels.com.
We can also be reached via regular mail at: Hawaiian Hotels and Resorts, 2830 Borchard Road, Newbury Park, CA 91320

Royal Lahaina Resort Privacy Policy

Our Core Beliefs Regarding User Privacy And Data Protection

  • User privacy and data protection are human rights
  • We have a duty of care to the people within our data
  • Data is a liability, it should only be collected and processed when absolutely necessary
  • We loathe spam as much as you do!
  • We will never sell, rent or otherwise distribute or make public your personal information

Relevant Legislation

Along with our business and internal computer systems, this website is designed to comply with the following national and international legislation with regards to data protection and user privacy:

Personal Information That This Website Collects And Why We Collect It

This website collects and uses personal information for the following reasons:

Site visitation tracking

Like most websites, this site uses Google Analytics (GA) to track user interaction. We use this data to determine the number of people using our site, to better understand how they find and use our web pages and to see their journey through the website.
Although GA records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. GA also records your compute's IP address, which could be used to personally identify you, but Google does not grant us access to this. We consider Google to be a third party data processor (see section below).
GA makes use of cookies, details of which can be found on Google's developer guides. Our website uses the analytics.js implementation of GA. Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
Disabling cookies on your internet browser will stop GA from tracking any part of your visit to pages within this website.
In addition to Google Analytics, this website may collect information (held in the public domain) attributed to the IP address of the computer or device that is being used to access it.


Should you choose to add a comment to any posts that we have published on blog sites, the name and email address you enter with your comment will be saved to this website's database, along with your computer's IP address and the time and date that you submitted the comment. This information is only used to identify you as a contributor to the comment section of the respective blog post and is not passed on to any of the third party data processors detailed below. Only your name and email address that you supplied will be shown on the public-facing website.
Your comments and it's associated personal data will remain on this site until we see fit to either
  • remove the comment or
  • remove the blog post. Should you wish to have the comment and it's associated personal data deleted, please email us here using the email address that you commented with.
If you are under 16 years of age you MUST obtain parental consent before posting a comment on our blog.
NOTE: You should avoid entering personally identifiable information to the actual comment field of any blog post comments that you submit on this website.

Contact forms and email links

Should you choose to contact us using the contact form on our Contact us page, none of the data that you supply will be stored by this website or passed to / be processed by any of the third party data processors defined in section below. Instead the data will be collated into an email and sent to us over the Simple Mail Transfer Protocol (SMTP). Our SMTP servers are protected by TLS (sometimes known as SSL) meaning that the email content is encrypted before being sent across the internet. The email content is then decrypted by our local computers and devices.

Email newsletter

If you choose to join our email newsletter, the email address that you submit to us will be forwarded to Benchmark who provide us with email marketing services. We consider Benchmark to be a third party data processor (see section below). The email address that you submit will not be stored within this website's own database or in any of our internal computer systems.
Your email address will remain within Benchmark's database for as long as we continue to use Benchmark's services for email marketing or until you specifically request removal from the list. You can do this by unsubscribing using the unsubscribe links contained in any email newsletters that we send you or by requesting removal via email. When requesting removal via email, please send your email to us using the email account that is subscribed to the mailing list.
If you are under 16 years of age you MUST obtain parental consent before joining email newsletter.

Third Party Data Processors

We use a number of third parties to process personal data on our behalf. These third parties have been carefully chosen and all of them comply with the legislation set out in section above.

Cookie Policy

This policy covers the use of cookies and other technologies. The types of cookies we use fall into 3 categories:
  • Essential cookies and similar technologies

    These are vital for the running of our services on our websites and apps. Without the use of these cookies parts of our websites would not function. For example, session cookies allows a navigation experience that is consistent and optimal to user's network speed and choice of device.
  • Analytics cookies and similar technologies

    These collect information about your use of our websites and apps, and enable us to improve the way it works. For example, analytics cookies show us which are the most frequently visited pages. They also help identify any difficulties you have accessing our services, so we can fix any problems. Additionally these cookies allow us to see overall patterns of usage at an aggregated level.
  • Tracking, advertising cookies and similar technologies

    We use these types of technologies to provide advertisements that are more relevant to your interests. This can be done by delivering online adverts based your previous web browsing activity. Cookies are placed on your browser which will remember the websites you have visited. Advertising based on what you have been looking at is then displayed to you when you visit websites who use the same advertising networks.
We may also use cookies and similar technologies to provide you with adverts based on your location, offers you click on, and other similar interactions with our websites and apps.

Data Breaches

We will report any unlawful data breach of this website's database or the database(s) of any of our third party data processors to any and all relevant persons and authorities within 72 hours of the breach if it is apparent that personal data stored in an identifiable manner has been stolen.

Changes To Our Privacy Policy

This privacy policy may change from time to time to conform with legislation and/or industry developments. We will not explicitly inform our clients or website users of these changes. Instead, we recommend that you check this page occasionally for any policy changes.
By entering a valid email address that you have access to, we will inform you any personal information we collect that is associated with that email address and how to manage it.
Reservations: 808-201-2926